Fong’s brought me on to build their brand from the ground up, with a vision centered around bold color, playful personality, and a panda mascot with lots of attitude. I developed two complementary visual systems to distinguish the restaurant from its gelato cart while keeping everything unmistakably Fong’s. From brand identity, logos, and custom illustrations to business cards, apparel, signage, and opening-day materials, I created a cohesive world designed to feel bold, memorable, and loud.