Inspired by my lifelong love of dinosaurs, I developed a complete rebrand for the Black Hills Museum of Natural Science, celebrating the museum’s expansion and the discovery of the T. rex “Duffy.” I created a bold new visual identity, including a redesigned logo, color palette, and brand system, then brought it to life across business cards, apparel, tote bags, signage, web design, and social media. The result was a cohesive identity designed to make the museum feel fresh, engaging, and ready for its next chapter.